Graeme Prevost

Managing Director

Graeme Prevost holds a BSc.Civil Eng (Wits 1985) and an MBA (UCT 1989) degrees and completed a post-graduate course on “Breaking Barriers to Growth” (London Business School 2015).

He is an accomplished practitioner of business improvements, specializing in developing strategic solutions at the executive level and then managing their execution. He co-founded PSP Icon in 1999 as a unique, high-impact business advisory firm that “focuses on solving the toughest, highest value, and most critical management challenges facing client organisations.” In his 31 years of management consulting experience, he has successfully completed various assignments for blue-chip companies in South Africa, Australia, Singapore, and the UK.

In 2009, Graeme launched the Cape Town Chapter of Entrepreneurs Organisation (EO), a global network of 14,000 entrepreneurs across 61 countries. The Cape Town Chapter is recognised as a model chapter with extraordinarily high growth rates and exceptional innovation. He currently coaches CEO’s and 2IC’s of entrepreneurial businesses.

Graeme was instrumental in assisting Nerina to implement her vision by planning, recruiting, and developing the business you now see at the V&A Waterfront. The clinic scaled from 3 people in 2017 to 23 in 2021. Owing to the scale and complexity of the clinic, Graeme joined forces with Nerina on 1st August 2021 to run the business and provide a stable platform for female doctors (mothers) to be able to join the clinic and still have a family; “this way we don’t lose valuable doctors from the Medical sector.” He was instrumental in repositioning The Cosmetic Surgery Institute and advises the Board on strategic initiatives.